Since December 12, fans from around the world have purchased ads in the subway and on the bus as a means to express birthday for EXO Kai, who is currently celebrating his birthday in Korea on January 14.
The fans put a picture of Kai with the words, "Miracle in January, Happy birthday for EXO Kai!" And other similar messages, even including the same words in three different languages.
Representatives of the entertainment industry said, "You could call this an illustration of the extreme popularity and EXO's Kai. The method used in the fans show their support for their favorite idol become more varied ... However, we hope that no fans are feeling the financial burden to prepare a gift or to publish an ad. "
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